Velvet Threads started as a passion project selling curated vintage-inspired pieces out of a home studio in Brooklyn. By 2022, a single TikTok styling video hit 2.1 million views and everything changed. The brand rapidly scaled to a Shopify store with a loyal repeat-customer base, a recognizable aesthetic, and a newsletter community that shared every new drop. The founder is pivoting to a new venture in sustainable packaging and has no bandwidth to run two brands. Velvet Threads is primed for someone who already has the supply chain and just needs the audience.